results for clients
Here is a case study in progress for one of our SEO clients, using
data obtained from Google itself (not third party websites or software).
Our SEO client is operating in a highly competitive market, by doing monthly
SEO we can monitor performance and make improvements in areas where we
identify opportunities, or gaps in the market.
The client has a 500 page website, which requires SEO to be done on a
monthly basis, to keep SEO costs affordable.
We meet with the client every month to discuss the monthly results, and
the SEO strategy moving forward - so we can make immediate adjustments
to SEO where required.
Rather than doing SEO for the entire website at once, the decision was
made to do SEO on a monthly basis, for a set amount of hours, which allows
the client to plan a budget, while being able to see that the SEO strategy
is indeed delivering results.
As part of our SEO services, we also advise on making changes to the website
content and design to improve SEO results, as well as doing SEO for Google
Business listings, and offer advice for Google adwords campaigns (since
we are not responsible for the adwords campaign for this business).
Improving Google Business listing results:
Google Business listing report for February 2022, before SEO -
Google Business listing report for March 2022, after SEO -
Google Adwords results:
Google adwords report for 1st week March/April 2022 -
Google adwords report for 2nd week of April 2022 -
From the adwords results, we can see how many people actually click on ads
versus how many ads are shown, it is clear that the Google business listing
actually outperforms Google ads - well below 1% of people actually click
on ads despite several thousand impressions. Google ads are not as effective
as they are perceived to be, and actually deliver a low return on investment.
The advantage of the Google business listing is that it is free, while Google
ads can run up costs quickly - while delivering low results. Many companies
spend a large portion of their marketing budget on Google ads, while they
should be re-assigning a fair percentage of that to organic SEO, where they
will get higher returns for their spend.
Cell: +27 (0)83 550 6569
We are a Google certified SEO business - the certification is available
Web Development & Design
We also offer the full suite of web development and website design
services, including e-commerce, database websites and more. Enquire to
find out how we can assist you.
Algorhythm SEO Services is based in Johannesburg, South Africa (SA). We
offer SEO services throughout South Africa - SEO in Johannesburg, Pretoria,
Cape Town, Durban and elsewhere.